“the alarm is going off. this morning is not that morning; today will not be that day. it's you and your decisions now. wake up. start again. learn the rules. break the rules. be disruptive. be kind. be harsh. be yourself. it's 10:am. you are now in the place of those who start every morning, who combine their imagination with their art, who produce, and who discover themselves, even if it means losing it”. this is where we positioned our logo design. how could anyone ever show that the time for finding yourself has arrived? after a while, we realized that, every once in a while, just two blinking dots matching the zeitgeist with a simple sans-serif is more than enough. you will see some of the visual reflections of these signals in the materials and content prepared by the 10:am creative team using our logo designs.
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