“316 is a wine bar experience located in Istanbul, Turkey. It has adopted the Minimize–Reuse–Recycle philosophy and took its name from stainless steel scraps. It was founded by a group of people with appetite coming together under the same roof, who feel comfortable drinking wine any hour of the day and are happy to smell the fresh herbs of the season or fried eggplants."
While designing the visual identity of 316, the main theme we put in the center was precisely the paragraph above. The logo is formed by transforming a leaf, representing the naturalness that 316 focuses on, becoming one with a wineglass. 316 logo is completed with geometrically created numbers and a fluid family of compatible fonts that also break the flatness of geometry. The chosen color palette is reminiscent of wine types and appetizers, emphasizing naturalness with warm but earthy tones.