Bonne Nuit
Bonne Nuit is a contemporary chocolaterie & pâtisserie celebrated for its signature chocolate creations, each crafted with the refinement of French tradition. Our collaboration guided the brand’s transformation into a digitally native, experience-driven business — unifying its identity across every touchpoint, with packaging elevated as the centerpiece of the brand journey.
We designed a comprehensive identity anchored by a custom mark that echoes the sculptural forms of Bonne Nuit’s creations. A palette drawn from the natural tones of cocoa grounds the system, while typography balances artisanal refinement with broad accessibility.
The packaging extends seamlessly across the full product range, organized into thematic collections. Each is distinguished by bespoke illustrations tied to product narratives, turning the boxes into both carriers and storytellers. Designed with digital shareability in mind, every detail — from tactile finishes to layered unboxing moments — translates Bonne Nuit’s blend of indulgence and elegance from screen to doorstep: boxes designed to make everyone happy.
In parallel, we art-directed the complete product photography, designed the e-commerce platform, and produced all supporting print and digital materials — reinforcing a cohesive brand ecosystem that continues to evolve with Bonne Nuit.
bonnenuit.com.tr
