Bonne Nuit – Those Expecting a Gift
Those with birthdays coming up, starting a new job, or waiting for an apology… We all occasionally struggle with the question of “What should I get as a gift?”
Inspired by this universal dilemma, we created the "Those Expecting a Gift" campaign for Bonne Nuit. Our commercial took a fun approach to the stress of finding the perfect gift for a loved one, while personalized short films spoke directly to different audiences—those counting down to their birthday, starting a new job, or hoping for an apology. The campaign came to life across both digital and outdoor platforms—even transforming a subway tunnel, passed by hundreds of thousands of people every day, into the "The Tunnel of Those Expecting a Gift," capturing attention with playful messaging.
With the tagline "Boxes that make everyone happy, only at Bonne Nuit," we invited all gift-givers to explore the colorful world of Bonne Nuit.
