GÜRAY is an aluminium manufacturer in Istanbul, Türkiye, that stands out for its reliable production, top-notch craftsmanship, and personalized customer service. Our goal in the design process was to showcase GÜRAY's confidence and strong position in the industry. The logo draws inspiration from the precision of cutting aluminum, embodying the company's industrial expertise. By referencing the letter "G," the initial of GÜRAY, and the sensation of cutting, we finalized the logo and its concept, and seamlessly integrated this form into all of GÜRAY's branding elements, from pictograms to glass foils. Furthermore, we have supported the company's branding by creating a custom font that embodies the same aesthetic. This has resulted in a unified and consistent system that accurately represents the company's strong identity and quality-driven approach, making it suitable for long-term use.