INDOORRA
Indoorra is a California based interior brand focused on bespoke living solutions shaped by precision, materiality, and spatial harmony. Drawing on a heritage of traditional craftsmanship and a contemporary aesthetic, the brand creates luxury kitchen cabinets and wardrobe systems.
Our approach centered on defining a visual language that reflects the brand’s architectural mindset. Grounded in the idea of the indoor as a designed experience, the identity is anchored by a custom logotype and symbol built around a gateway form, expressing entry, transition, and spatial flow. This gesture also informed the project’s narrative line, captured in the supporting statement “Gateway to Art of Living.”
From this core form, we developed a visual system guided by rhythm, proportion, and restraint. A material inspired palette references the tactile qualities of interior surfaces, while the typographic structure emphasizes clarity and compositional balance.
The resulting identity explores how a brand can behave with the same discipline as the environments it represents. Measured, tactile, and quietly confident, it establishes a cohesive foundation for Indoorra’s communication across physical & digital contexts.
