Jimmy Key is a contemporary fashion brand rooted in the Aegean spirit and urban modernity. With a strong presence in Turkey and growing abroad, the brand sought an evolved identity to strengthen its positioning in more aspirational global markets. Our challenge was to honor its heritage in İzmir, on Turkey’s Aegean coast, while shaping a cohesive, forward-looking visual world.
At the core is a refined logotype—preserving recognition while elevating the form into something timeless, confident, and versatile. Alongside, we crafted a monogram emblem from the initials “J” and “K,” enriched with references to the brand’s origins: the column capitals of Ephesus, the leaf forms of the Aegean landscape, and the waves of the Mediterranean.
The visual language extends through a palette of deep teal, radiant white, and golden hues—echoing sea, sun, and natural warmth. Typography balances the sophistication of Reckless Neue with the clarity of Altform, creating a voice that feels both intellectual and approachable. Supporting assets—icons, patterns, and grids—were all developed around a wave motif, reinforcing motion and connection to the sea. From apparel tags and gift boxes to e-commerce packaging and digital platforms, every detail was designed with sustainability in mind. Embossed finishes, tactile textures, and eco-conscious methods make Jimmy Key’s values visible and tangible.
The result is an identity that embodies the brand’s essential qualities: genderless, confident, Mediterranean, timeless, and environmentally conscious—ready to grow stronger across global markets.
