Liberté Istanbul is an independent advertising agency. Liberté believes that ideas & success come from freedom, and the customer & creative team are part of indivisible integrity. In the logotype we designed for Liberté, we used a waving white flag to reflect the origin of its name and its motto, “Liberty to creative ideas.” This white flag represents Liberté's peaceful approach to the advertising industry and the "intellectual independence" that it centers on. Based on the French-origin accent (é), which is especially preferred in its name and carries references to the French Revolution, the selected color palette is reminiscent of these colors.
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