STRONG SOON is a platform based in the Dominican Republic that serves products and substances on fitness, nutrition, and functional medicine. Our most important brief was that the logo of STRONG SOON, which focuses on empowerment with its name and draws attention to speed, also carries these two themes. The fact that we want people who see the logo we designed to get this feeling that the brand wants to give at first glance, determined the skeleton of the logo. The connection between the words 'STRONG' and 'SOON' connects the concepts of power and speed. The brief is met by the fact that this bond is given in the form of lightning, which is directly related to speed, and also, it can be expressed naturally with the anatomical bond formed when words are used together. The fact that both words begin with the letter S also makes the letter S ideal for the emblem. The selected font family and color palette contribute to the brand's strong and bold identity.