TEDAI 2024
TEDAI San Francisco is a new chapter in the legacy of TED, the globally renowned platform that has inspired billions with its ideas worth spreading. As TED’s dedicated forum on artificial intelligence, TEDAI brings together the brightest minds shaping the future of AI, exploring its impact on society, creativity, and innovation.
For its 2024 gathering, TEDAI took center stage at San Francisco’s Transamerica Pyramid Center, an architectural icon synonymous with progress and possibility. Inspired by its unmistakable silhouette, we designed a complementary visual mark—an abstraction of the Transamerica Pyramid, seamlessly integrated into the event’s broader identity. This dynamic A-shaped symbol appeared across select touchpoints, from animated sequences to on-screen visuals, name badges, and event materials, reinforcing the spirit of motion, transformation, and progress that defines both AI and the TEDAI experience.
*Logo animation by Colin McNamara